Customer Centricity
B2B is becoming B2C. B2B clients require a unique customer experience, with a fast, easy, simple, responsive and proactive service, but face following main business challenges:
- Digitizing customer interactions and using customer-specific insights
- Dealing with more complex products and services, and mass customization
- Offering tailor-made and integrated solutions
- Enhance productivity and agility to meet customers’ expectations
- Cross functional collaboration with other parties
- Adopting a company culture that really puts the customer first
