Kom op tegen Kanker - 360° View of donors, gifts and actions
Master Data management as a basis for the Data & Digital Strategy
A well-known name
Stand up to Cancer. A concept in Flanders. It is the mother of all organizations that moves everything and everyone to get cancer out of the world.
Donate digitally
The enthusiasm of thousands of volunteers and the professional image of the organization have ensured strong growth in the number of donations for years, where digital donation has become an important driver.
“Donations come from thousands of individuals, groups, friends, sports clubs and companies. More than 5,000 actions are organized every year”
Processing more donations - up to 10,000 a day - linking them to the right actions and registering the donor data correctly requires an efficient way of working.
“Having a clear view of that enormous amount of data is important to steer fundraising campaigns,” says Marc Michils, General Manager of Kom op tegen Kanker.
Hand in hand with Mentor and Men
Since 2019, Kom op tegen Kanker has been working closely with Mentor and Men to lay a solid foundation for the future of Kom op tegen Kanker.
This collaboration has the aim to help achieving following goals:
• Efficient management of the organization;
• Get a 360° view of the profile of donors, gifts and campaigns;
• Increase the convenience of registering an action and making donations online.
Reliable and centrally controlled Master Data with Microsoft Dynamics CRM as the basis
Kom op tegen Kanker wants to obtain a 360° view of donors and their donations. Who are the donors, where does the money come from, have they been a donor before, have they organized an action before?Of course with the utmost respect for data protection.
Better insight into all that data serves a double advantage: on the one hand, it will be easier for the donor to make a donation or register an action. On the other hand, Kom op tegen Kanker will be able to set up fundraising campaigns in a more efficient way.
“The Mentor and Men team relieves me in the elaboration of the Data strategy by keeping the focus and ensuring data efficiency,” says Yves Braeckman, Digital Manager of Kom op tegen Kanker
To get such a 360° view, the existing Master Data was insufficient. The data input coming from the different corners of the organization had to be made more efficient.
Mentor and Men provided a clear data structure. The consultants also provided an architecture that indicates which type of data should be accommodated in the various systems and how the exchange of data flows should take place.
“Having reliable data means we can respond even better to our donors and ensure that setting up and registering campaigns becomes even easier,” confirms Yves Braeckman
Mentor and Men coordinated the data cleansing, brought governance for the central management of the Master Data and optimized the processes.
A data steward takes care of the maintenance and continuous improvement of those processes and data.
Better interaction with partners and donors
This story is part of Kom op tegen Kanker's strategic Data & Digital plan.
Master data management will ensure that it is crystal clear who the donors are, how the money flows are running, which actions are being set up and by whom.
Pride
Mentor and Men is very proud to be able to help Kom op tegen Kanker to further professionalize its activities, and thus to really realize its goal of eradicating cancer for good.
Do you also want to be able to rely on powerful, dynamic Master data? Do you also want a 360° view of your customers?
Be sure to read this article as well.
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